AMAZON MUSIC
AMAZON MUSIC ROTATION
HEAVY ACCESS
Just like Hip-Hop is so much more than the music, Amazon Music Rotation is so much more than a streaming service. With merch, podcasts, live streams and more, Rotation gives Hip-Hop heads heavy access to every way their favorite artists express themselves. We partnered with multi-hyphenate artist Vince Staples to bring the idea to life, showing how fans tap in to all things Vince, and all things Hip-Hop with Amazon Music.
"THE HOUSE THAT HIP HOP BUILT" // DIRECTOR CUT
LAUNCH MANIFESTO
Beyond the beats and bars, the streets and cars…
Beyond the chains and legendary names who changed the game.
Beyond the mastered tracks and mixes, the facts and fiction, the flash and diction – Hip-Hop goes beyond the way we listen…
Only Amazon Rotation gives you heavy access to every side of the culture.
We launched with Vince, but created a scalable construct that Amazon Music used to market its offerings from other artists.
DESIGN (PHOTOGRAPHY, OOH, SOCIAL)
SOCIAL VIDEOS (INTERNATIONAL)
And then we blew the digital campaign out for our UK and German counterparts, +44 and Level, respectively.
CREDITS
GCD: Kevin Green
CD: Vinh Tran
Art: Robin Morgan (ACD), Tati Diaz (Art Director), Jake Wilson (Motion)
Copy: Andrew Kondo-Weigl (ACD), Mario Martín Del Campo (Copywriter)
Director: Kaito
