GREY GOOSE
GREY GOOSE x MSCHF
THE AIR CHATEAU
AT ART BASEL MIAMI
We launched Grey Goose Altius, a brand new ultra-premium vodka, at Art Basel Miami with an exclusive artist-only experience, offering an escape from the event’s clout-chasers and chaos. In partnership with MSCHF, we brought together like-minded creatives to celebrate "ART ABOVE ALL." The event featured MSCHF works, live ice carving by the Ice Butcher, and DJ sets from Francis Mercier and Diplo.
SOCIAL POSTS
The three-phase comms plan included paid and organic social, PR and celebrity/artist partnerships – achieving a social reach of 140M+ and ranking #1 in share of voice over Art Basel Weekend.
PRESS
CREDITS
CD: Vinh Tran
Copy: Kid Checklick (ACD)
Art: Mariana Zuñiga Castillo (AD)
Editor: Alejandro De Uriarte
Videography, Photography & Edit: James Livingston, Max Riehn
